Founded in 1995 in Casablanca, by Moulay Hafid Elalamy, Saham Group is a pan-African player of reference in the trades of essential services to the person.


The Group's signature, "we believe in tomorrow", reflects Saham's commitment to men and territories. For more than twenty years, Saham has placed its humanistic and prospective vision at the service of local talent and emerging economies, contributing to their enhancement and development.


Guided by the desire to place the human at the heart of its priorities, the Group also undertakes, through the Saham Foundation, to fight against inequalities, by favoring access to healthcare, education and employment to the most deprived people, which eventually allows for a better social integration.


Saham Group outreach now extends to twenty-seven African countries, where field expertise and quality of service in terms of protection, assistance, construction, access to healthcare and education is lasting.

A little history

Since its creation, the Saham Group has developed a development strategy based on anticipation and action. This forward-thinking vision has allowed it to become, in two decades, a leader in its activities. Discover the key dates of the Group's development.



  • Creation of Saham Group
  • Acquisition of the brokerage firm Agma
  • Acquisition of Lahlou-Tazi brokerage firm
  • Acquisition of a minority stake in ISAAF Assistance
  • Sale of Agma Lahlou-Tazi by IPO
  • Creation of Phone Assistance,
  • First call center in Morocco
  • Acquired a majority stake in ISAAF Assistance

  • Acquired 67.01% of CNIA Insurance
  • Acquired 100% of Es Saada Insurance
  • Merger between CNIA and Es Saada companies
  • IPO of CNIA Saada Insurance
  • Acquisition of the Colina Group
  • Acquisition of the production unit of GSK - Morocco
  •  Acquisition of LIA Insurance – Lebanon
  •  Acquisition GA Seguros – Angola
  •  Creation of ISAAF SANTE
  • Creation of subsidiaries in Niger and Congo
  • Creation of Saham Ré
  • Acquisition of Mercantile Insurance – Kenya
  • Adoption of a single brand "Saham Assurance"
    for insurance subsidiaries and
    "Saham Assistance" for assistance subsidiaries
  • Acquisition of the insurance company
    Corar AG Ltd – Rwanda
  • Acquisition of insurance company Unitrust
    Co Ltd. – Nigeria
  • Acquisition of Ecco Outsourcing - Egypt
  • Acquisition of Continental Reinsurance
    PLC - Nigeria
  • Sanlam's 30% stake in Saham Finances
  • Acquisition of the insurance company
    Sun Insurance – Mauritius
  • Opening of HPM Clinic – Morocco
  • Opening of EIC and EIR schools – Morocco
  • Sanlam's share increase in Saham Finances capital to 46.6%